Changing Times

Scan social media, comments on sites that still allow them, new media platforms like livestreaming services, and what becomes clear is that support for Israel in the United States is shifting. The days of "right-wing" influencers portraying Israel as the frontline of freedom are long gone. Instead, there is mostly indifference, with a fair amount of criticism. So-called left-wing influencers are aggressively antagonistic toward Israel, siding with the Arabs.

The one place where enthusiasm for Israel remains strong is Washington. The Trump administration is cartoonishly pro-Israel, often coming off as a parody of the old pro-Israel stance among conservatives. The Republican Party is similarly over-the-top in its celebration of Israel, as if it worships Israelis. Senator Tom Cotton rarely speaks about his home state, preferring instead to focus on Israel. Even Democrats act as though Israel is their ancestral homeland.

In time, the events of October 7, 2023, may be seen as a turning point for Israel’s relationship with the United States. Rather than sparking another round of American-led violence in the region, it may prove to be the moment that bursts the Israel bubble. Until then, supporting Israel was the default position among the American public, with only fringe voices expressing opposition. Since that day, however, the public square has become a battleground over Israel.

Israel seems to be losing that fight. Young people no longer support Israel, and it is only among senior citizens that you see the old enthusiasm. More accurately, the old enthusiasm exists only with old white people who vote Republican. Demographics play a big role here, as the younger generations are less white. Of course, it also means that the actuarial tables are working hard against the pro-Israel position. In ten years, support for Israel will probably collapse.

This does not mean, as some suggest, that Americans are becoming antisemitic or that a dark historical figure is poised for a comeback. Rather, for an increasing number of Americans, the romanticized view of Jews has faded. Events from eighty years ago no longer shape their thinking. Jews do not hold a special place in their imagination, and as a result, Israel is seen as just another country. More and more, Americans are evaluating Israel through the lens of American interests.

One reason for this is the heavy-handed tactics employed after October 7 to bully Americans into siding with Israel. In this age of widespread mendacity, overegging the pudding raises suspicions. The outlandish claims made by people like Ben Shapiro quickly turned a tragedy into a conspiracy theory. Instead of sympathy for Israel, a majority began to suspect shenanigans. When they called it their 9/11, that seemed to confirm we were being conned yet again into war.

It is fair to say that the year following the attack was an example of disastrous public relations that alienated many Americans. Exaggerated claims about Arabs eating babies and scripted social media campaigns were quickly identified and debunked online. Then came the carpet bombing of Gaza, which struck many as monstrous. While Israel was undoubtedly the victim, indiscriminately bombing apartment buildings and hospitals is still seen as immoral.

The weird thing about the year of ham-fisted public relations is that it was as if the Israel Lobby forgot the internet existed. It was very much an old school media campaign, for a time when the media was four television channels and a local newspaper, not a time when Telegram channels have up-to-the-minute video from even the most remote places in the world. It was a media campaign run by old people for old people who still watch the nightly news.

There is also the fact that, for over a decade, anyone questioning official narratives has been branded as "Hitler." On the one hand, this rhetoric enrages people. On the other hand, it has become a signal that kooks and crazies are about to create chaos. The Israel Lobby foolishly aligned itself with the unstable elements of the left, and now, it is tarnished by association with the same activists who toppled statues and caused societal unrest.

This complacency is another factor in Israel’s declining support. Since the 1980s, life has been easy for the Israel Lobby. Their critics were banished in the 1990s, so they merely had to issue press releases to get what they wanted. Over time, this made them lazy. Like all lobbying machines, they became focused on Washington, neglecting grassroots efforts. Now, their critics control the grassroots and the new media that inform the next generation.

A larger issue for Israel and its supporters is that the United States is a big country facing big challenges. Israel is a small country. Naturally, it cannot remain at the top of America's priority list. Furthermore, the Israel Lobby represents only a tiny fraction of the American public. Minoritarianism is unsustainable—just ask Assad. The great tectonic plates of human civilization are shifting against the current Israeli paradigm. The so-called Jewish century is over, and both Jews and Israel must adapt.

Again, this does not mean that a historical villain is making a comeback or that Ben Shapiro will soon be selling tickets to concentration camps to keep the Daily Wire afloat. Americans are not naturally bigoted, despite demographic changes. It simply means that the dominance of the Israel Lobby and the victimhood culture that has shaped Jewish identity for half a century are fading. Like many aspects of the 20th century, these things will soon be relics of the past.