The Paper Bag Test
Here in Greater Lagos, there are several grocery chains. The small moonbat community is serviced by Whole Foods, of course. They empty their wallets buying exploitation-free artisanal pickles. A step below that is Wegmans, which targets the same sort of shopper, but a click down the socioeconomic ladder. The Wegman's customer lives in a nice suburb and supports most of the current fads.
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