The End Of Sizzle
The problem with novelty is that eventually novelty wears off and you are left with whatever the novelty was hiding. If what lies beneath the sizzle is a juicy dry-aged ribeye cooked to perfection, then you are happy. If on the other hand, to continue the metaphor, what lies on the plate is a leathery piece of cheap meat then it does not matter if the presentation was jaw-droppingly innovative.
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