Artificial Tay Tay

An unresolved mystery in popular culture is why Taylor Swift has become a megastar on the level of Elvis and Michael Jackson. There are plenty of simple explanations like her songs resonate with young females or she is non-threatening, but those apply to many pop stars, yet none have reached the heights of Swift. There is an answer, and it lies in the fundamentals of human psychology, but that answer also suggests that Swift is the death of the pop star phenomenon.

The place to start is with the most popular answer to why Swift is the biggest pop star of the 21st century: her lyrics. The most popular explanation for Swift's popularity with young females is her songs resonate with them. Yet when you look at her most popular songs, they predate her supposedly young female audience. Her biggest hit is from seventeen years ago. Her next biggest is from eleven years ago. Most of her big hits are from over a decade ago.

That is the strange thing about Taylor Swift. Everyone assumes that her core audience is young females, but in reality, it is middle-aged single white women. Taylor Swift is a middle-aged woman performing hits from over a decade ago. She is a strange mix of current fads and recent nostalgia. Look at her audience and it is the young-ish females you see kicking around the cubicle farms of corporate America, and thirsty males who think a Taylor Swift concert is an opportunity for them.

As to the lyrics of the songs, there is nothing to suggest they are the hook that reels in her core audience. They are echolalic babbling. Pop music at its best is doggerel set to a simple but catchy tune. Most pop songs, especially female power pop, have a simple chorus that expresses a simple emotion, while the rest is gibberish. That is what you see with Taylor Swift songs. Her music also comes with helpful expositions so the listener can contextualize the simple chorus.

The point here is that there is nothing unique about what Taylor Swift is doing to explain her massive popularity. Her formula is the same as every female pop star when it comes to the music itself. Watch a Swift concert, however, and it is clear that the audience is not there for the music. They are there to see Swift. Like Elvis seventy years ago, Swift is popular for being Taylor Swift now. Her popularity rests on being a social phenomenon to her audience.

She is a social phenomenon because she brings other things to the female pop star formula that suggest she may be the last human pop star. The first thing to note is Swift is what young guys call "mid". Now that she is pushing forty, she is getting a bit dumpy, but even in her prime she was a solid seven, the sort of girl old women would describe as pretty, which meant not homely but not sexy. In fact, her unique quality in the pop ranks is she lacks anything resembling sex appeal.

There is one caveat here: she has naturally unique eyes. This may be why she is so wildly popular with near-middle-age white women. White women put enormous importance on their eyes because it is hugely important to white people, who have a staggering variety of eye colors compared to nonwhites. A woman's eyes are what will catch the attention of a male, which is why there is so much diversity in the eye color of people from Europe, especially northern Europe.

Women's makeup puts the focus on the eyes. In some countries, like Iceland, women use makeup so you cannot help but focus on their eyes. In a land full of the most beautiful women on earth, the eyes are what matter. As women age, they tend to focus more on their hair and makeup, with the eyes being the focus. It is also why overweight women tend to wear a lot of makeup. The otherwise average-looking Taylor Swift is an appealing role model for her audience due to her eyes.

There is also the fact that Swift seems to be a boring person. There is no drama in her life or sex tapes leaked on the internet. The few interviews she gives are as compelling as watching paint dry. The closest she gets to drama is dating a football player who is not the quarterback or a superstar. For the women who could not land the star quarterback in high school, this makes Swift weirdly relatable. For her audience, Taylor Swift is the mirror who says they are the fairest of them all.

There are other things leading to Swift's stardom, but the picture that emerges from these general observations is that it is a formula. Pop music has always relied on these formulas, but they were based on wisdom and experience. Now they can be based on massive data sets crunched by artificial intelligence. The data from who consumes different types of pop music can be combined with the human sciences, the history of pop music, and the software to create the music.

Soon, maybe even now, music executives can ask a couple of DOGE kids to create a pop star maker. They will be given access to the history of pop music, demographics of the current audience, and the quickly growing body of information from the human behavior sciences. They will then produce the attributes of stars in each music genre, their target audience, and expected revenue numbers. In other words, templates for every form of popular musical star.

Instead of hiring actors to play the part, like the boy band producers did in the last century, the music execs will ask their AI engineers to create them. The technology can already produce the audio, and the video will be here soon. That means in weeks an artificial Tay Tay can be beamed to the mobile devices of the target audience and through social media. Their reaction to the "new act" can be used to subtly tweak the "artist's" algorithm based on those responses.

This may sound absurd but watch a Taylor Swift show and what you see are people holding up their mobile devices. People under the age of forty experience the world now through their mobile device. Theirs is already a meta-existence when it comes to experiencing things in the meatspace. This is accelerating with each wave of people entering adulthood. What matters to them most is not flesh and blood humans, but the avatars in the alternative reality of the internet.

Even if it does not reach the point of replacing humans entirely, it is easy to see why the pop star will not survive much longer. Taylor Swift is proof of concept. She is highly controllable, does not create drama, and ticks the necessary boxes that the formula says are required to be a star. Mass-producing many versions of this with cheaply acquired talent and software is the logical next step, maybe even allowing fans to create their own version of their favorite act.

That is the other thing AI will bring to music. Based on prompts and reactions from the target audience, the act can quickly evolve to their liking. The same process by which you prompt AI to create an image can be silently incorporated into the production of the next Taylor Swift. Not only can AI make the next Taylor Swift, but it will also allow the listener to create their own Taylor Swift. Artificial intelligence will allow everyone to have their own artificial reality in which their Taylor Swift speaks to them.

All of this assumes that some as yet unforeseen consequence to the rollout of AI does not bring the roof down on all of us. Even what we can contemplate opens the doors for life-altering consequences. Technology has destroyed the societal consensus. Just imagine what happens when we have our own popular reality stars. Even so, what Taylor Swift tells us is that the pop star as a human phenomenon is dead. She is the proof of concept that will lead to the Artificial Tay Tay.